The Last Corporate Prank Before PR Ruined Everything
I’ve been carrying the secret for 25 years. Today, I’m coming clean. This is the untold true story of a corporate April Fools prank gone wrong.
<NOTE: REPRINTS OF THIS STORY ALLOWED UNDER CREATIVE COMMONS WAIVER>
Exactly 25 years ago today, some Microsoft coworkers and I launched a complex and costly prank. We printed up hundreds of realistic shrink-wrapped boxes of a fake product, “Microsoft Coffee”, and snuck it into stores all around the greater Seattle area. Customers were amused, retail was confused, and the local news and tech media covered the…
The true story of a 1996 April Fools’ prank. Reach me on Twitter @microsoftcoffee